Reach and Impact
America continues to face a mental health crisis. While awareness of mental health has grown, too many people still struggle to take the first step toward professional care. Since its launch, the APA Foundation's Mental Health Care Works campaign has evolved into a national bilingual public education initiative that helps individuals and caregivers navigate that journey through authentic storytelling, trusted information, practical resources, and clear pathways to care.
Through nationwide PSAs, digital and social media, strategic earned media, and bilingual educational resources, the campaign has generated more than 1.25 billion impressions, including 350,000+ PSA airings. Visitors to MentalHealthCareWorks.org can explore personal stories, evidence-based information, condition-specific resources, and tools that make it easier to connect with professional mental health care.
The campaign continues to evolve by expanding its storytelling to address the unique experiences of priority populations. Our newest storytelling features Sandra, the first creative in a dedicated caregiver initiative. Her story reflects one of the many realities family caregivers face every day, helping caregivers recognize their own mental health needs, reduce stigma around seeking support, and take the first step toward professional mental health care.
Sandra's Story
Every story shared through Mental Health Care Works is a reminder that no one has to face mental health challenges alone. Whether you're seeking support for yourself or someone you love, help is available—and mental health care works when you make the call.
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